Full Service Amazon Marketplace Management
Growing Amazon Vendor or Seller sales is what we’re best at. Our full-service management includes all the core services your business needs to succeed on Amazon and access to our entire team of Amazon experts.
What We Do?
Analyze
We learn your business, your catalogue, the market, and your competitors. We figure out your market share and the opportunities we have to grow it. We assess your catalogue and understand where your revenue is coming from so we know where to apply our resources.
Optimize
We get our creative teams working together on your behalf to generate product detail pages that tell a powerful story designed to maximize conversion.
Scale
Launch strategies, advertising strategies, sales, promotions, video, bundles and more. We strategize and take advantage of every lever Amazon gives us to put your brand in front of more relevant shoppers.
Our services cover the essential needs for a healthy Amazon business
Brand & Product Management
Presenting your Brand and Products to eComm Consumers is vital for your online success.
Online Presentation
Your eComm shelf-space is your Amazon Detail Page. Customer-friendly presentation, key feature call-outs, and lifestyle benefits are paramount to converting shoppers into a sale.
Brand Protection
Amazon has created a powerful system to protect your Brand on Amazon. We work closely with you to highlight your Brand strengths and secure your business against counterfeits and fraudulent resellers.
Pricing
We have teams in place to control your MAP on Amazon, or to price-test new products in the market - optimizing for maximum ROI.
Amazon Product
Listing Optimization
Ongoing Product Title, Bullet Points, Variation Optimization
Ongoing Product Keyword Research/Optimization
Category Mapping
Review Control
Customer reviews on Amazon are essential to your Brand’s success. We actively manage these reviews: from reaching out to ensure satisfaction to following up on poor reviews to resolve concerns.
Amazon Backend
Amazon’s system looks for specific things when determining who gets the top search results - and we optimize for these key variables. In addition, there are best practices when dealing with a catalogue with over a Billion listings to ensure future issues don’t arise.
New Product Creation on Amazon Accounts
Full Product Listing Set Up
Images Import
Copy Creation/Narrative Creation
Product Detail Page Optimization
FBA Set Up
Amazon Category Unlocking
Manage Application and Approval Process to get Approved to Sell in Specific Amazon Categories
Must use manufacturer UPC/EAN/GTIN code
Must be sold in new condition
Provide documentation requested by Amazon after approval request
Shipping Plan Creation
Creating Shipping Plans to Send Products to Amazon
Create Product and Shipment Labels
Verify Shipment is Received in Full by Amazon
Reconcile if Necessary
Competitor Analyses
Conduct analysis of competitors operating on Amazon to know their specific pricing strategies
Research on keywords (SEO for Amazon) used by your main competitor products
Recognize growth potential and a short-term and a long-term Amazon’s growth trajectory
Compliance
Ensure products are against compliance on the country/ European level
Understanding the legal aspects and act accordingly
Marketing
Utilize Amazon Pay Per Click advertising to drive shoppers to your products.
Amazon Sponsored Ads Management
Amazon boasts 2-3B visits per month, from more than 200M unique monthly visitors. 85% of those visitors use keywords to discover your product. We use the most sophisticated strategies to market your products on the most effective keywords on Amazon.
Amazon DSP Marketing
Likely the biggest marketing growth opportunity, Amazon’s Demand-Side Platform is a closed-network of powerful ads that reach hundreds of millions of shoppers. We work with you to set up, manage, and take full advantage of this system that can even target customer demographic and purchase behaviours.
Amazon SEO (Search Engine Optimization)
Amazon SEO primarily comes down to one thing - your sales on a particular keyword. We use our proprietary technology to track millions of keywords and your sales rank. With this data, we develop a strategic plan to improve your SEO position and keyword rank.
Special Promotions
A good Promotion can boost sales 5x or more. We work with you to set up powerful promotions for your customers. We maximize seasonal promotions, lightning deals, Off-Amazon promotions, and special partnership deals on Amazon.
Sales Channel Expansion
We will help you target where the next biggest opportunity awaits.
Amazon International Expansion
Amazon has over a dozen live marketplaces around the world. Amazon US is the largest, but still only about 50% of the total sales. Once a Brand is ready, we are equipped to take them from the US to other channels - OR bring them from foreign markets to launch into the US. We’ve seen channel expansion add more than 100% sales growth to a brand.
Customer Service
Amazon Issue Resolutions
Dealing with a live marketplace on Amazon can be a full-time job. We have specialized teams who know what to say and when to say it to get an issue handled within Amazon. We’ve resolved thousands of issues, including ASIN and Account suspensions to keep Brands operating at full capacity.
Feedback & Review Gathering
We strive for 100% customer satisfaction on behalf of our Brands. To ensure the best Customer Service, we actively reach out to buyers regarding their experience and ask for feedback. We provide this information to Brands to further improve their products and marketplace position.
Negative Review Management
On a live marketplace, there will almost certainly be those unhappy with a product or situation. When a negative review comes in, we actively contact these customers in an attempt to understand and ultimately resolve the issue as soon as possible.
Customer Service Management
Good Customer Service is ensuring customers feel cared for. This includes timely, accurate, and well-mannered responses. Our CS teams build customized responses for each Brand, to ensure the Brand’s tone and values are carried through to the customer. Our response SLAs are quick.
|
